Choosing a laminate finish from a printed catalogue or a handful of physical samples is slow, and colours often look different under a showroom light than they do on site.
Gloirio built Lamiteq, an interactive digital catalogue, specifically to close that gap for architects, interior designers, and dealers working across multiple projects at once.
This guide explains what Lamiteq does, how it fits into a typical specification workflow, and where it genuinely saves time on real projects.
What Lamiteq Is and Who It Is Built For
Lamiteq is Gloirio’s browsable digital catalogue that lets a designer filter the full laminate range by finish, colour family, and application before ever requesting a physical sample. Instead of flipping through a printed book that goes out of date the moment a new range launches, Lamiteq stays current with Gloirio’s live product line.
The tool is aimed primarily at architects and interior designers managing several concurrent client projects, where shortlisting options quickly matters more than browsing for inspiration. Dealers also use Lamiteq on showroom tablets to walk a walk-in customer through the full range without pulling every physical sample board off the shelf.
How Lamiteq Speeds Up the Specification Process
A typical laminate specification cycle involves shortlisting options, requesting physical samples, waiting for delivery, and reviewing them against the actual site. Lamiteq removes the first bottleneck entirely by letting a designer narrow forty or fifty options down to a working shortlist of four or five in a single sitting, before a single physical sample is ordered.
Because the shortlist is built digitally, it is also easy to share with a client or project team over email or in a presentation deck, which shortens the internal approval loop that often adds days to a project timeline. Only the final shortlisted options need to move to physical sample review, which is the step where lighting and texture genuinely need to be seen in person.
Using Lamiteq Alongside Physical Samples
Lamiteq is not a replacement for physical samples, and Gloirio does not position it as one. Screen colour is never a perfect match for a physical laminate surface under site lighting, so the tool is best used as a filtering and shortlisting step rather than a final decision point.
The recommended workflow is to use Lamiteq to cut a large catalogue down to a manageable shortlist, then request physical samples of only those finalists through your Gloirio dealer. This two-step approach keeps sample requests focused and avoids the common problem of ordering a dozen samples when only two or three were ever realistic contenders.
Lamiteq for Dealers and Showrooms
For Gloirio’s dealer network, Lamiteq doubles as a sales tool. A customer walking into a showroom can browse the complete range on a tablet in minutes rather than waiting for a staff member to locate physical boards from storage, which keeps the in-store experience moving during busy periods.
Because the catalogue updates centrally, dealers are always showing the current Gloirio range rather than an outdated printed book that might list discontinued finishes. This matters most around seasonal launches, when new collections need to be visible to customers immediately rather than after the next print run of physical catalogues arrives.
Showrooms with limited physical floor space benefit the most, since a tablet loaded with Lamiteq effectively extends the display without needing extra wall or shelf space for sample boards. Several Gloirio dealers now use the tool as the default starting point for a customer conversation, moving to physical samples only once the customer has narrowed their preferences on screen.
Getting the Most Out of Lamiteq on a Real Project
The tool works best when a designer enters a project with at least a rough colour direction or application type already decided, since starting from a completely open brief can still mean scrolling through a large catalogue. Using the filter options for finish type, colour family, and application narrows results quickly and keeps the shortlisting process efficient rather than overwhelming.
For larger projects with multiple rooms or units, it also helps to build separate shortlists per space rather than one combined list, since a kitchen shortlist and a wardrobe shortlist rarely overlap in finish requirements. Saving or screenshotting shortlists by room keeps the eventual physical sample order organised and prevents finishes from getting mixed up once samples arrive from multiple product lines at once.
Specification Workflow: Physical Catalogue Only vs Physical Catalogue Plus Lamiteq
| Step | Physical Catalogue Only | With Lamiteq |
|---|---|---|
| Initial shortlisting | Hours across a printed book | Minutes, filtered by finish and colour |
| Sample requests | Often 8 to 12 options | Typically 3 to 5 finalists |
| Client sharing | Physical boards or photos | Digital shortlist, shareable instantly |
| Catalogue currency | Updated on next print run | Always reflects current Gloirio range |
| Showroom walkthrough time | 15 to 20 minutes per customer | 5 to 10 minutes per customer |
Frequently Asked Questions
Is Lamiteq free to access?
Yes. Lamiteq is a free digital catalogue tool provided by Gloirio for designers, architects, dealers, and homeowners researching the range.
Can I request physical samples after shortlisting on Lamiteq?
Yes, and this is the recommended workflow. Use Lamiteq to build a shortlist, then request physical samples of those finalists through your nearest Gloirio dealer.
Does Lamiteq work on mobile devices at a site visit?
Yes. Lamiteq is built to be usable on a phone or tablet, which makes it practical to reference during an on-site client meeting.
Is Lamiteq updated when new Gloirio ranges launch?
Yes. As a digital catalogue, Lamiteq is updated centrally so it reflects Gloirio’s current product range rather than an outdated printed edition.
Can dealers use Lamiteq to show clients options in-store?
Yes, many Gloirio dealers use Lamiteq on showroom tablets to walk customers through the full range faster than pulling individual physical sample boards.
Explore the Lamiteq interactive catalogue and start shortlisting finishes for your next project.
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